“It was needed,” Emily Trillaud, Senior Director of Product at Glossier, says in a matter-of-fact manner regarding the shade expansion. To understand the new Glossier Stretch Foundation, you must understand the inspiration and its origins—the brand’s beloved Stretch Balm Concealer. “The finish is really quite dewy. We added a really heavy load of skin-loving oils, including jojoba and avocado, which gives you that natural dewiness. There’s a fairly high load of pigment, which makes it really buildable,” Trillaud states. However, despite the skin-loving ingredients, during its original launch in 2016, the concealer came in a disappointing 12 shades. A major reason, despite my loyalty to Balm DotCom and Glossier You, I had never delved into their complexion offerings.
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