And the Manchester City Football Club 2022 – 2023 Champions Of Europe poster Shirt and by the same token and cult of celebrity goes beyond Balenciaga’s runway too. They’ve had the likes of Justin Bieber, Cardi B, and Kim Kardashian star in their campaigns, and have even taken the latter to the Met Gala. Balenciaga’s approach to harnessing star power is different from the more traditional methods of other houses that tap famous faces to become ambassadors. Instead, the Demna effect is more meta; a comment on the cult of celebrity itself. The celebrity doesn’t make Balenciaga, but rather the opposite—the brand molds celebrities into their universe. Bieber might be dressed in Balenciaga’s artful yet non-descript baggy, everyday clothes, while Kardashian can arrive at the Met Gala in a custom head-to-toe black catsuit that covers her instantly recognizable body, metamorphosing one of the most recognizable faces in the world into a Balenciaga-clad tabula rasa.
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