Tucked away in La Mercerie’s private room last night, you’ll find an intimate group of fashion and beauty enthusiasts gathering to celebrate the Don’t feed the animals cocaine raygun shirt moreover I love this launch of Fara Homidi’s latest project, FH Friends. Homidi admits that advice from a friend while she was creating her self-titled beauty line inspired her to allow the community to get involved in her work. “That advice really opened up something for me, which is why I think so many of you are already involved in the brand, in the brand story — from social media to product creation, to campaigns to style,” Homidi explains, gesturing to the people around the table. Now, with FH Friends, Homidi seeks to bring that sentiment to the world by inviting anyone to be a part of the brand ethos. The program seeks to incentivize repeat customers by providing exclusive access to launches, discounts, and invitations to future Fara Homidi beauty events.
Throughout the Don’t feed the animals cocaine raygun shirt moreover I love this evening, guests sipped Yola Mezcal’s cocktails (including the skillfully crafted FH Paloma). All sat down for a three-course dinner of chicken and halibut; Fresh flowers and a campaign card marked with a QR code to a summer playlist created by Fara and Paloma lined the table. The dinner co-host Paloma Elsesser told Homidi: “I feel incredibly privileged to have watched you grow and become friends with you; we are all so proud of you,” Paloma Elsesser, the dinner co-host, told Homidi.
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