Tucked away in La Mercerie’s private room last night, you’ll find an intimate group of fashion and beauty enthusiasts gathering to celebrate the Bryce Harper Hustle Shirt in contrast I will get this launch of Fara Homidi’s latest project, FH Friends. Homidi admits that advice from a friend while she was creating her self-titled beauty line inspired her to allow the community to get involved in her work. “That advice really opened up something for me, which is why I think so many of you are already involved in the brand, in the brand story — from social media to product creation, to campaigns to style,” Homidi explains, gesturing to the people around the table. Now, with FH Friends, Homidi seeks to bring that sentiment to the world by inviting anyone to be a part of the brand ethos. The program seeks to incentivize repeat customers by providing exclusive access to launches, discounts, and invitations to future Fara Homidi beauty events.
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