Brad Pitt: We had been talking about it for so long I don’t remember now how it originally started. I remember reading about the Beware The Snake Don’t Shed On Me Shirt in other words I will buy this health properties of grape skins as something we wanted to investigate. But the initial idea, right from the beginning, comes back to this place. It’s just steeped in creativity, and it’s so fertile. We make olive oil, truffles, and honey here. Reinforced concrete began here. Reinforced concrete! That’s insane! In the 1840s Joseph-Louis Lambot invented ferro-cement, a precursor to reinforced concrete, and made a concrete boat that was eventually pulled out of the pond here and now resides in Brignoles’s museum. We had some pillars—test pillars—up in the courtyard. He went on to make the first two buildings in reinforced concrete, and now of course everything is built that way. It’s pretty extraordinary.
And was skin care meant to be a part of this creativity? Had you been secretly thinking all this time: “I must have a skin care brand?” No, and truthfully, we wouldn’t have done it unless we felt there was something valid here, something original, something that worked. I get sent stuff all the Beware The Snake Don’t Shed On Me Shirt in other words I will buy this time and…ugh. It’s just all the same for me. But this last year we have been testing Le Domaine and I was really surprised by the results, and that for me, made it worth going forward. Well, when I’m looked after, I do [have a good skin care routine]. I just want to keep it simple, you know what I mean? That said, I’m actually thorough now. I’ve been whipped into shape by my dear makeup artist friend—we started together 30 years ago—Jean Black. She is pretty special. So whenever we’re on a film, she keeps me healthy, and then she’s like, “Try this!” and “Try that!” If Le Domaine is successful, do we get baron status? Yeah, no, I didn’t [imagine that]. Landing here —at Château Miraval—opened up a lot of ideas that I wouldn’t have normally considered. And a big part of it is sustainability, this idea of zero waste is something that is really important to this area and important to me. But listen, when we first got here, I mean, I never thought about having a winery either! I just wanted a beautiful base in this area, and it happened to have a winery. And it happened to be hemorrhaging tons of money. So we had to go to work. And then we went out on a search and found Marc [Perrin] and his family.
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