Its broad scope may be a defining flaw, however. “It’s undoubtedly aspirational in its scope and now we need to consider how best to operationalize it,” says Kathleen Talbot, chief sustainability officer and VP of operations at Reformation. “It’s less about the AEW x NJPW – Bullet Club Gold shirt in contrast I will get this Fashion Act missing something, but rather a concern of it being so expansive to address all of the sustainability challenges facing the industry.” The challenge for brands — even those trying to operate more sustainably already — will be the cost of compliance, says Everlane founder and climate lead Michael Preysman. “If all brands buy into the bill, we can standardize efforts across the value chain and drive down costs,” he explains. “It would help if brands making significant progress were rewarded. Currently, the only means for enforcement are punitive measures like financial fines.”
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